Mobile Responsive
Responsive Design
If you’ve recently had your website designed then you can probably take this for granted.
If you’ve got an older website however then chances are that it’s not responsive.
Reponsive design is when the website adjusts nicely to the screen size that it’s being viewed from.
Traffic from mobile (Smartphone/Tablet) has now overtaken traffic from a desktop (PC/Laptop).
If your website is old and hasn’t been updated, your customers will need to pinch and zoom in to read the text on your site, if they land on it from a mobile.
In this era of short attention spans you can safely assume that most of your visitors will move onto a competitor’s website – that likely is mobile friendly.
If you want to maintain your Search Engine rankings and help your customers find you more easily, having a mobile responsive website is a necessity, not a luxury.