Get Your Video Out There
You’ve done the work and produced a fabulous video.
It’s now sitting on your hard drive and waiting to be seen by your target audience.
What’s the next step?
1. Video Hosting
Decide which channels you want to upload your video to.
For most people this is a simple decision: YouTube is the biggest video platform on the Internet.
But don’t limit yourself to just YouTube.
Consider Vimeo, Daily Motion and even social media sites like Facebook, Twitter and LinkedIn.
2. Video SEO
Optimise your ‘On Page’ for your video to help it get found.
If you’re uploading to YouTube, make sure you complete the title, the description and the tags to help your video be found.
The same holds true for other video hosting sites.
Upload your video across multiple platforms beyond social media.
Consider Web 2.0 embeds (Blogger, WordPress, Tumblr, LiveJournal etc), Press Releases and your own website.
These can all help with organic SEO rankings… yes videos do rank in the search engines!