Aesthetics
Polishing Your Video
A good video incorporates all of these conversion elements:
1. Background Music
– Choose something upbeat/cheery but keep the volume low. You don’t want to drown out the speech!
2. Animation
– Pictures tell a thousand words
– You can use graphics to create desire in your customer’s mind
3. Story Telling
– Increases engagement
– People will forget your message but they’ll remember your story
4. Tone Of Voice
– Use a voice over artist if you don’t feel comfortable with your own in the beginning
– If you want to create a deeper connection with your audience learn to sound more excited in video than you would in a normal conversation
5. A Call To Action
– Decide what you want the viewer to do after watching your video
– Don’t confuse the viewer with multiple actions: a confused mind does nothing