Polishing Your Video


A good video incorporates all of these conversion elements:


1. Background Music

– Choose something upbeat/cheery but keep the volume low. You don’t want to drown out the speech!


2. Animation

– Pictures tell a thousand words
– You can use graphics to create desire in your customer’s mind


3. Story Telling

– Increases engagement
– People will forget your message but they’ll remember your story


4. Tone Of Voice

– Use a voice over artist if you don’t feel comfortable with your own in the beginning
– If you want to create a deeper connection with your audience learn to sound more excited in video than you would in a normal conversation


5. A Call To Action

– Decide what you want the viewer to do after watching your video
– Don’t confuse the viewer with multiple actions: a confused mind does nothing





Optimising Your Video