Create Your Social Media Profiles
You’ve done your keyword research, you’ve created some content and hired an SEO professional to perfect your On Page.
The next step is to create all your social media profiles.
You might already have a Facebook and an Instagram account.
That’s great, but do you want your target audience knowing what you had for dinner last night or where you last went on holiday?
If you want to separate your personal and your business life, you should create business profiles on different social media platforms.
Start with a Facebook Fan Page, a LinkedIn Company page and a new YouTube account that has content only about your niche.
Create a new Twitter profile for your business.
You can also consider new accounts on Pinterest and Instagram.
– If you’re in the local space then you’ve likely heard the news that Google is shutting Google Plus down.
This decision was made in October 2018 and the network will close on 31 August 2019.
In the meantime you can carry on posting to your Google My Business listing; this won’t affect Google Plus.
Do I Need Social Media?
You may be thinking that social media is a whole lot of effort and why bother with it?
You need to take it seriously because social media is where your customers are.
It’s an opportunity to leverage your content and get in front of your customer’s eyes.
If you haven’t got the time to regularly post content in Facebook groups or Twitter or LinkedIn then outsource the work to an agency.
Scaling Your Business
Social media platforms allow you to advertise your products and services and this can be a great way to scale up your business.
It doesn’t get much better than finding a targeted audience that needs what you have to offer!
Another benefit of social media is that Google takes notice of what goes on inside of these platforms.
Getting brand mentions and backlinks to your website from social media are referred to as social signals.
Social = Ranking Factor
Social signals play an important role in Google’s ranking algorithm.
If content is going viral you can assume that Google will want that content near the top of it’s search engine.
It’s helps the search engines stay relevant to the end user.