Style
Choose Your Look
Decide your mood board.
Pinterest is an obvious choice for these!
Are you after something Classic (e.g. Wolfcrest), Retro & Vintage (e.g. Timber Cafe), Fun & Quirky (e.g. The Crafting Cactus) or Modern & Minimalistic (e.g. Ultra)?
You could even go for a Handmade/Handcrafted look (e.g. Trevor Windhorst).
More inspiration available here: https://99designs.co.uk/blog/logo-branding/how-to-design-logo