Does Your Logo Stand Out?
You can stand out for the right reasons or the wrong reasons.
But when it comes to a logo a bad design will put your customers off.
If you’re a new business think about adding a tag line.
This will help your customers to understand what you stand for.
If you’ve got a long business name consider using initials in the logo.
(Think about HP – Hewlett Packard or NASA – National Aeronautics and Space Administration)
Memorable brands are known by symbols: think Twitter and Nike.