Colour

 

Complement Or Clash?

 

If you’ve already built your website then your logo needs to complement your existing design.

If you’re starting with logo design first though then you should think carefully about your choice of colour.

Big brands use psychology to influence their choice of colour.

 

Red stands for Excitement, Energy, Passion

Orange is symbolic for Optimism, Friendliness, Fun

Yellow conveys Happiness, Enthusiasm, Confidence

Green embodies Hope, Growth, Balance

Blue offers Trust, Honesty, Authority

Purple represents Creativity, Spirituality, Royalty

 

More information available here: https://www.logomaker.com/blog/2017/11/15/the-4-basic-design-elements-of-a-great-business-logo/

 

 

 

Choosing Your Font