Layout & Design
Which Route – Traditional Or Bespoke?
Business cards come in a standard layout: landscape (horizontal) and portrait style (vertical).
Most businesses choose a landscape design because you have more real estate to work with, which makes the card easier to read.
Going the portrait route though can help your card to stand out. Sometimes it’s worth being different.
Double Sided Cards With A CTA
Choosing your design is a reflection of your brand’s personality.
Elements you can play around with include:
If you’re going to the effort of designing a premium business card, consider putting a call to action (CTA) on the reverse side.
Keep the CTA simple: offer a pdf download in exchange for that prospect’s email address.
It’s an effective way for prospects enter your eco-system and get to like, know and trust you.